Bloodwood Cellar Door Operations ManualWhen you run a cellar door you have an obligation to make the experience enjoyable and informative for your visitors and yourself. There’s no joy in repeating the same script to each taster eight times a day and in the end it is self defeating..people know when you are bored and will react to your tiresome exposition of the late harvest 2002 barrel fermented Sauvignon Blanc with about as much interest as you yourself can muster on the wine. No, a much better approach is to try to work out what makes your customers tic (sic) and meet them at their level; to discover who they are and what makes their cogs turn. We recently had a visit from a couple who informed me that they had travelled from Wentworth Falls to their appointment with us. When I said, “well, that would have taken you two and a half hours” and they replied that it took two hours and twenty-one minutes, for cellar door tasting purposes, you can safely assume that they are German engineers. Another example: If you welcome someone to the cellar door and the first exchange involves them saying “sorry” then, for those same cellar door purposes, you can again safely assume that they are English..and probably from Essex. And one of my favourite illustrations is when I was giving a tasting to a group of four who barely offered any comments on the wines but did a lot of leaning back and crouching forward in their chairs. I was trying to guess their professions. Their brows were generally furrowed and any interaction they had amongst themselves was extraordinarily precise and reductionist. Comments like “that is a Chardonnay” and “is this your idea of a cool climate Shiraz” and “how do you feel about changing the seating arrangements” gave me the hint that they were probably in mental health. And when they challenged me to identify their occupation and I offered that they probably didn’t like Scientologists, well the deal was sealed. For a change, I managed to get four psychiatrists subscribing to my drugs. So, there you have it; relax, ask the visitor questions and imagine how they fit into your peculiar cellar door.
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